Sonos hikes prices on its speakers and soundbars

By Dasblog

Sonos hikes prices on its speakers and soundbars

The price of the Sonos Arc will increase by $100 on Sept. 12.

Ty Pendlebury

Sonos speakers are about to get more expensive. The company said Friday that most of the speakers across its lineup will see price increases beginning on Sept. 12 due to ongoing global supply chain constraints

The Arc soundbar is set for the biggest price jump — from $799 to $899, a $100 increase — while the majority of the lineup climbs by $20 or $50. The Sonos Boost Wi-Fi extension and the Sonos Port streaming component stay at their current price, $99 and $449 respectively. 

Read more: Best speakers of 2021

The price increases don’t come as a surprise. Brittany Bagley, Sonos’ chief financial officer, confirmed during an earnings call in August that price increases were imminent (PDF).

“We always evaluate our prices based not just on cost, but where we are from a supply perspective and what the demand is,” Bagley said. “And when we look at all of those factors, we will be raising some prices ahead of our next fiscal year.”

The increases reflect the ongoing trend across multiple industries, as wide-ranging supply constraints affect everything from prices on new Teslas to PlayStation 5 availability.

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